If you’re selling on Amazon, then you’re probably aware of the potential that pay-per-click (PPC) advertising has to draw in new customers and boost your sales. But what are the different types of Amazon PPC campaigns? And which one is right for your business? In this blog post, we will explore the three main types of Amazon PPC campaigns: product display ads, search ads, and video ads. We’ll also give you some tips on how to choose the right campaign for your business goals. So if you’re ready to take your Amazon PPC game to the next level, read on!

What is Amazon PPC?

When it comes to Amazon PPC, there are two main types of campaigns – Sponsored Products and Product Display Ads. Sponsored Products are paid ads that appear in search results and on product detail pages, while Product Display Ads appear on other websites and apps that are part of the Amazon Advertising network.

Both types of campaign have their own set of objectives and cost-per-click (CPC) prices. For Sponsored Products, CPCs start at $0.02 and can go up to $5.00+, while Product Display Ads have a fixed CPC of $0.10.

The main difference between the two campaign types is that Sponsored Products are more closely tied to keywords, while Product Display Ads focus on products and product categories. This means that with Sponsored Products, you have more control over where your ad appears and who sees it. On the other hand, Product Display Ads give you the ability to reach a wider audience as they’re not limited to Amazon’s search results.

The 3 types of Amazon PPC campaigns

The three types of Amazon PPC campaigns are:

1. Sponsored Products
2. Amazon Advertising
3. Product Display Ads

1. Sponsored Products are ad placements that allow you to boost your product’s visibility on Amazon. When a customer searches for a keyword that is relevant to your product, your ad may appear in the search results. You are only charged when your ad is clicked on by a customer. Sponsored Products can help increase traffic to your product detail page and drive sales of your products.

2. Amazon Advertising is an effective way to reach customers as they consider their purchase on Amazon or elsewhere online. Advertisers can target customers based on their search terms, the products they viewed, and the items in their shopping cart—regardless of whether they ultimately made a purchase on Amazon or not. You are only charged when a customer clicks on your ad.

3. Product Display Ads (PDAs) are banner ads that feature one or more of your products along with similar products from other sellers on third-party websites and apps that participate in the Amazon Advertising network, such as Google, Bing, AOL, and Yahoo!. Like Sponsored Products and Amazon Advertising ads, you are only charged when a customer clicks on your ad.

Pros and cons of Amazon PPC

There are a few different types of Amazon PPC campaigns, each with its own set of pros and cons. Here are a few things to consider when choosing an Amazon PPC campaign:

-Do you want to be in control of your budget? With some types of Amazon PPC campaigns, you have the ability to set a daily budget and limit your spend. This can be helpful if you’re on a tight budget or don’t want to spend more than you’re comfortable with.

-Are you looking for immediate results? Some types of Amazon PPC campaigns can give you almost instant exposure and clicks, while others may take a bit longer to gain traction.

-What’s your goal? Are you trying to increase brand awareness, drive traffic to your listing, or boost sales? Different types of Amazon PPC campaigns are better suited for different goals.

-How much time do you want to dedicate to managing your campaign? Some Amazon PPC campaigns require more ongoing management than others. If you don’t have much time to dedicate to monitoring and tweaking your campaign, look for something that doesn’t require as much upkeep.

How to set up an Amazon PPC campaign

The Amazon PPC campaigns are a great way to get your products noticed by potential customers. In order to set up an Amazon PPC campaign, you will need to create a keyword list and some ad groups. Once you have created your ad groups, you can start bidding on keywords. The amount that you bid will determine how often your ad appears on Amazon. If you are new to Amazon PPC, it is best to start with a small budget and gradually increase your bids as you learn more about the system.


There are a few different types of Amazon PPC campaigns that you can run, each with its own benefits. If you’re looking to drive traffic and sales to your product listing, then a Sponsored Products campaign is a good option. If you’re looking to build brand awareness or increase the visibility of your products, then a Product Display Ads campaign might be a better fit. And if you’re looking to target specific keywords with your advertising, then an Amazon Advertising Services campaign could be what you need. Whichever type of campaign you choose to run, make sure you track your results so that you can optimize your campaigns for maximum success.

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