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Are you looking to run a PPC ad on Google, but not sure how? This guide will walk you through the process, step by step. First, you’ll need to create a Google Ads account. Then, you’ll need to choose your campaign type, set your budget, and write your ad copy. Finally, you’ll need to choose your keywords and target your audience. With this guide in hand, you’ll be ready to run your first PPC ad on Google in no time!

What is PPC?

PPC, or pay-per-click, is an advertising model in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Search engine advertising is one of the most popular forms of PPC. Advertisers bid on keywords that they believe users will enter into the search engine when they are looking for products or services like theirs. When a user types a keyword that matches the advertiser’s campaign, their ad may appear in the search results.

PPC can be an effective way to drive traffic to your website and generate leads or sales. However, it can also be expensive if you don’t know what you’re doing. That’s why it’s important to understand how PPC works and to develop a strategy before you start spending money on ads.

What are the benefits of running a PPC ad on Google?

There are a number of benefits to running a PPC ad on Google. Perhaps the most obvious benefit is that it can help you to generate leads and sales for your business. But there are other benefits too, such as:

1. It can help you to build brand awareness.
2. It can be a cost-effective way to market your business (especially if you use Google Ads’ “smart bidding” features).
3. It can help you to target potential customers who are actively searching for products or services like yours.
4. It can give you an insight into what potential customers are looking for, and how they search for it (which can be invaluable for your SEO efforts).

Overall, running a PPC ad on Google can be a great way to promote your business and reach new customers. If you’re not sure where to start, our guide on how to run a PPC ad on Google will help you get started.

What are the different types of PPC ads?

There are four main types of PPC ads that you can run on Google: text, image, video, and rich media.

Text ads are the most basic type of PPC ad and are typically what come to mind when people think of online advertising. They are simple, straightforward, and usually consist of a headline, a brief description, and a URL.

Image ads are just what they sound like – ads that feature an image along with a headline and description. These can be effective in catching someone’s attention as they scroll through a webpage.

Video ads are another option for PPC advertising on Google. These can be either in-stream (meaning they play before, during, or after a video on YouTube or another website) or out-stream (meaning they appear as standalone units on websites). Video ads tend to be more expensive than other types of PPC ads but can also be more engaging and memorable for viewers.

Rich media ads are the most interactive and engaging type of PPC ad. They can include features like animation, audio, and video and often allow users to interact with them in some way (such as playing a game or taking a quiz). Rich media ads tend to be the most expensive but can also be the most effective in terms of getting someone’s attention and driving conversions.

How to set up a PPC ad on Google

In order to set up a PPC ad on Google, you will need to create a Google Ads account. Once you have created an account, you can then create your first campaign. When creating your campaign, you will need to select your campaign type, choose your marketing goals, set your budget, and bid on your keywords. After your campaign is created, you will then need to create your ad groups and ads. Once your ads are created, they will need to be approved by Google before they can start running.


PPC ads can be a great way to get your business in front of potential customers on Google, but it’s important to make sure you’re running your ads correctly. Follow the steps outlined in this article and you’ll be on your way to creating a successful PPC ad campaign on Google. If you need help, there are plenty of resources available online and from Google itself. So don’t hesitate to reach out if you need assistance.

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