You’ve been on Instagram for a while now and you’re ready to take your account to the next level. You want to start using it for business, but you’re not quite sure how to go about it. Do you need a separate business account? What kind of content should you be posting? And most importantly, how do you create an ad on Instagram? Don’t worry, we’ve got you covered. In this blog post, we will walk you through the steps of creating an ad on Instagram so that you can start promoting your business like a pro. From choosing the right type of ad to crafting the perfect image, we will make sure that you are set up for success.
Decide on Your Objective
Before you create an ad on Instagram, you need to decide on your objective. Do you want to increase brand awareness, drive traffic to your website, or promote a specific product? Once you know your objective, you can create an ad that will help you achieve it.
If you want to increase brand awareness, use an image or video that will capture attention and tell people what your brand is all about. If you’re promoting a specific product, show it off in the best light possible and include a call to action so people know what to do next. And if you’re looking to drive traffic to your website, make sure your ad links directly to it.
No matter what your objective is, make sure your ad is creative and eye-catching so people will stop scrolling and take notice.
Choose an Instagram Ad Type
There are four types of Instagram ads: photo, video, carousel, and story. Each type of ad has its own strengths and can be used to achieve different marketing objectives.
Photo ads are the most basic type of Instagram ad. They are simply images with a caption. Photo ads can be used to raise awareness about your brand or product, or to drive traffic to your website.
Video ads are similar to photo ads, but they use short videos instead of images. Video ads can be used to tell a story about your brand or product, or to showcase your products in action.
Carousel ads are a type of Instagram ad that allows you to include multiple images or videos in a single ad. Carousel ads are perfect for telling a narrative or showcasing multiple products.
Story ads are full-screen vertical videos that disappear after 24 hours. Story ads are perfect for creating hype around a new product launch or event.
Create Your Ad Copy and Creative
Your ad copy is the text that appears in your Instagram ad. You can use up to 2,200 characters in your ad copy, and you should use as many as you need to tell your story and convey your message.
Your creative is the visual element of your ad, and it can be a photo or video. For photos, you can use a square or landscape format, and for videos, you can use a square or landscape format with an aspect ratio of 1:1 or 16:9.
Target Your Audience
There are a couple different ways to target your audience on Instagram. One way is to use the platform’s built-in targeting options. When you create an ad, you’ll be able to select your target audience by location, age, gender, interests, and even specific behaviors.
Another way to target your audience is through influencer marketing. This involves working with influencers who have a large following on Instagram. You can work with them to promote your product or service to their followers.
No matter which method you choose, it’s important that you take the time to research your target audience and understand what they’re interested in. This will help you create more effective ads that resonates with them.
Set Your Budget and Schedule
When you create an ad on Instagram, you’ll need to set a budget and schedule for your ad campaign. To do this, you’ll need to decide how much you want to spend on your ad campaign and when you want it to run.
You can set a daily or lifetime budget for your ad campaign. If you choose a daily budget, your ad will run until the end of the day or until it reaches your budget limit, whichever comes first. If you choose a lifetime budget, your ad will run until it reaches your budget limit.
You can also set a start and end date for your ad campaign. Your ad will run during the specified time period and then stop running once the end date is reached.
Place Your Order
When you’re ready to place your order, you’ll need to provide some basic information about your ad. This includes the name of your business, a brief description of what you’re advertising, and the website or landing page where you want people to be sent when they click on your ad. You’ll also need to choose an image or video for your ad. Once you’ve provided all the required information, you can review your ad and submit it for approval.
Review and Publish
Now that you have all the necessary components for your ad, it’s time to review and publish! Here’s a quick overview of what you need to do:
1. Review your ad content and make sure everything looks good. Check for spelling and grammatical errors, and make sure the image or video you’ve chosen is high quality and relevant to your message.
2. Once you’re happy with your ad, click the “Publish” button.
3. Congratulations! Your ad is now live on Instagram.
You’ve now learned how to create an ad on Instagram that is both effective and engaging. Keep in mind the tips we mentioned, such as using strong visuals, a call-to-action, and targeting your audience correctly. With these factors in mind, you’ll be well on your way to creating ads that convert!